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Overview
*This will be a hybrid position based out of one of the following locations: Boca Raton, FL, Dallas, TX, Atlanta, GA or Chicago, IL
The Sr. Manager Marketing Strategy is an individual contributor who is responsible for managing the development of marketing plans and executing go-to-market (GTM) strategies and tactics. The role works in partnership with the business to support strategic plans for specific markets, verticals and services in order to reach marketing and sales goals. The role requires understanding the buyer needs and customer personas, to then apply that knowledge to collaborate across cross-functional teams to deliver a dynamic product marketing strategy to meet the objectives of the business.
Primary Responsibilities:
- Design, and execute the Veyer market strategy. Responsible for managing the development of marketing plans and executing go-to-market (GTM) strategies and tactics for the next 3-5 years of the Veyer brand.
- Act as liaison between business units. Define and launch the Veyer brand and strategically define and tactically execute the Veyer name, brand promise, and messaging. Develop and lead teams to execute marketing strategies.
- Develop and execute go to market and prospect campaigns. Lead generation tactics, sales tools and compelling audience-specific messages as well as presentations, customer success stories, and videos.
- Lead creation of core value proposition and selling points with input and collaboration from product management, sales leadership, and field teams.
- Drive and provide thought leadership content to engage, educate, and inspire one of our key persona audiences including web copy, blogs, bylines, guides/white papers, and more. Communicate findings and recommendations. Owns the narrative and content creation process from pitch to publication.
- Measure brand sentiment and conduct research to measure the health of the Veyer brand. Assess the effectiveness of the marketing programs: provide analytical metrics to support your products on an ongoing basis, and report back to the business on required changes.
- Market intelligence: be the expert on our buyers, who they are, how they buy and their key buying criteria. Understand the competitive landscape, be an expert on our competition and how they are positioned. Maintain a working knowledge of trends, innovations & best practices within marketing and the Supply Chain or Logistics Services industries.
Education and Experience:
- Bachelor's degree or equivalent experience
- Preferred degree in business or marketing
- 10+ years marketing experience
- 5+ years of people leadership and direct management experience
- At least 5 years in logistics or supply chain industry are highly desirable
- Minimum 10+ years of experience in related field
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Exceptional written communication skills in building forward-thinking marketing material that aligns with our overall messaging.
- Hands-on capability to build a range of marketing assets, including succinct demos, slide pitch-decks, eBooks, videos, and event/webinar content.
- Proven track record to work well externally: with customers, with channel partners, and with agencies
- Data driven and analytical; exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Proficient in productivity applications such as Microsoft Office Applications
- Comfortable using collaboration and CRM tools such as Salesforce
- Excellent project management
- Familiar with marketing automation tools such as IC2, Google Analytics, Hootsuite
- Excel skills, Relational Database, workflow – SharePoint, etc. MS Project, Visio.
About The ODP Corporation: The ODP Corporation (NASDAQ:ODP) is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies Office Depot, LLC; ODP Business Solutions, LLC; Veyer, LLC; and Varis, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified. Other duties may be assigned.
Pay, Benefits & Work Schedule: The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.
How to Apply: Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.
Equal Employment Opportunity: The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.
At Office Depot, we offer our benefits around the 5 facets of Total Well-Being: Physical, Emotional, Work-Life, Financial, and Community. Here’s a look into what we offer:
Physical:
- Medical Insurance/Prescription Drugs
- Dental Insurance
- Vision Insurance
- Flu shots
Emotional:
- Mental Health Benefits
- Support Programs
- Employee Assistance Program (EAP)
Work-Life:
- Location Events & Activities
- Onboarding Plan & 'Buddy'
- Recognition & Rewards Programs
- Flexible Work Schedules
- Paid Holidays (as applicable by business unit)
- Paid Time Off (Full-Time Associates are eligible to receive up to 128 hours on a prorated basis in their first year of employment)
Financial:
- 401(k) and Roth Savings Plans
- Savings Plan Employer Match
- Commuter Benefits
- FSA/HSA Pre-Tax Benefits
- HSA Employer Match
- Discount Center
- Employee & Dependent Life and Accidental Death & Dismemberment
- Short & Long-Term Disability
Community:
- Charitable Giving
- Volunteering & Mentorship
- Associate Resource Groups focused on Diversity and Inclusion
At Office Depot, we offer our benefits around the 5 facets of Total Well-Being: Physical, Emotional, Work-Life, Financial, and Community. Here’s a look into what we offer:
Emotional:
- Employee Assistance Programs
Community:
- Associate Resource Groups focused on Diversity and Inclusion
Physical:
- Flu Shots
Work-Life:
- Part-Time Associates are eligible to receive up to 24 hours of paid time off on a prorated basis after their first year of employment
Financial:
- 401 (k) and Roth Savings Plans
- Savings Plan Employer Match
- Discount Center
As the working world continues to evolve, so are we. Shifting from an office supplies retailer to a business services platform is not a simple task, nor is it one we take lightly. It requires the diverse talents and contributions from each and every associate – all driven by our 5C culture of Customer, Commitment, Change, Caring and Creativity. We’re working together to make a difference, challenge the status quo, and be the trusted experts that help our customers manage their businesses. We’ve got 40,000+ associates to date – and we’re always looking to add great talent to our team. The once-in-a-lifetime opportunity to help transform our company to fuel the businesses and communities around us is knocking. Start your #LifeAtDepot and discover how you can be a part of the transformation.
