Overview
Email Marketing Manager is responsible for all aspects of the email channel – collaboration contact strategies, create, and manage campaigns including personalization, scheduling, list management, transactional triggering, strategic content creation and analysis of data & reporting. Implementing email strategies and tactics that support company objectives to drive top-line sales, customer acquisition, retention, reactivation, and marketing automation email campaigns to the contract business field.
This is a cross functional position, working closely with marketing, creative, legal, the tech teams, merchandising, and IT throughout the organization.
Day-to-day responsibilities will be focused on working in our ESP (email service provider) and coordinating with various cross-functional teams to see the email production & execution process through from start to finish. This person will be the expert in leveraging Salesforce Marketing Cloud, initially; and Adobe Marketo when we transition to drive the program forward, and will be the go-to person for all automation and data-related initiatives related to email.
Primary Responsibilities:
- Lead the operational implementation of email communication for promotional, acquisition, retention, penetration, upsell, marketing, etc.
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
- Work with the tech team, copywriters, and graphic designers to develop and implement email content strategy.
- Conduct A/B testing to continually provide detailed reports of findings and implement learnings for optimization.
- Work with various stakeholders to set up segmentation to ensure the alignment or campaigns to target audiences are correct.
- Work with Tech team to maintain a database of customers who have opted to receive our correspondence.
- Assist in deploying & reporting on A/B and multivariate tests and optimization efforts.
- Act as the primary liaison between internal and external cross-functional teams for all email triggers/automations.
Education and Experience:
· Bachelor’s Degree or equivalent experience in Marketing, Business, Computer Science, or related field
· 7+ years’ experience. Note: Experience working in the B2B space preferred
- Prior experience working in Adobe Marketo & Sales Marketing Cloud
- Prior experience working in analytics software, such as Google Analytics and awareness of GA4
- Familiarity with Adobe Creative Suite
- Proficient in Microsoft Office with intermediate skill using Excel
- Basic understanding of HTML
- Strong understanding of Email Marketing best practices
- Ability and willingness to learn new applications, processes, tools, and systems
- Must be comfortable communicating professionally with a wide variety of internal and external stakeholders at various levels.
- Ability to multitask, prioritize and manage several projects at once – staying flexible to pivot as business needs change at a moment’s notice
- Experience working with triggered and automated email campaigns a plus
- Operating in the Marketo Environment and Salesforce Marketing Cloud (our email tool currently) preferred.
This role is:
- All things email: developing strategy, coding, building, measuring, reporting findings back to analytics, etc.
- Email Marketing Manager is technology driven. Marketing campaigns from scratch, planning, developing Newsletters, acquisition, retention, promotional products.
- Campaigns to our customers to offer services, products, solutions – acquiring new customers and retention of current customers.
- Long-term journey – multiple emails within journey. Bring back customers/targeted to larger universes not individuals.
About The ODP Corporation
The ODP Corporation (NASDAQ:ODP) is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies Office Depot, LLC; ODP Business Solutions, LLC; Veyer, LLC; and Varis, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified. Other duties may be assigned.
Pay, Benefits & Work Schedule
The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.
How to Apply
Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.
Equal Employment Opportunity
The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.
At Office Depot, we offer our benefits around the 5 facets of Total Well-Being: Physical, Emotional, Work-Life, Financial, and Community. Here’s a look into what we offer:
Physical:
- Medical Insurance/Prescription Drugs
- Dental Insurance
- Vision Insurance
- Flu shots
Emotional:
- Mental Health Benefits
- Support Programs
- Employee Assistance Program (EAP)
Work-Life:
- Location Events & Activities
- Onboarding Plan & 'Buddy'
- Recognition & Rewards Programs
- Flexible Work Schedules
- Paid Holidays (as applicable by business unit)
- Paid Time Off (Full-Time Associates are eligible to receive up to 128 hours on a prorated basis in their first year of employment)
Financial:
- 401(k) and Roth Savings Plans
- Savings Plan Employer Match
- Commuter Benefits
- FSA/HSA Pre-Tax Benefits
- HSA Employer Match
- Discount Center
- Employee & Dependent Life and Accidental Death & Dismemberment
- Short & Long-Term Disability
Community:
- Charitable Giving
- Volunteering & Mentorship
- Associate Resource Groups focused on Diversity and Inclusion
At Office Depot, we offer our benefits around the 5 facets of Total Well-Being: Physical, Emotional, Work-Life, Financial, and Community. Here’s a look into what we offer:
Emotional:
- Employee Assistance Programs
Community:
- Associate Resource Groups focused on Diversity and Inclusion
Physical:
- Flu Shots
Work-Life:
- Part-Time Associates are eligible to receive up to 24 hours of paid time off on a prorated basis after their first year of employment
Financial:
- 401 (k) and Roth Savings Plans
- Savings Plan Employer Match
- Discount Center
As the working world continues to evolve, so are we. Shifting from an office supplies retailer to a business services platform is not a simple task, nor is it one we take lightly. It requires the diverse talents and contributions from each and every associate – all driven by our 5C culture of Customer, Commitment, Change, Caring and Creativity. We’re working together to make a difference, challenge the status quo, and be the trusted experts that help our customers manage their businesses. We’ve got 40,000+ associates to date – and we’re always looking to add great talent to our team. The once-in-a-lifetime opportunity to help transform our company to fuel the businesses and communities around us is knocking. Start your #LifeAtDepot and discover how you can be a part of the transformation.
