Overview
Sr. Manager, Marketing Strategy Job Summary:
In this role, you will be responsible for translating briefs into go to market strategy and tactics. Understand customer behavior and partner with analytics team to develop analysis regarding customer trends and behavior to identify opportunities to be addressed through marketing strategy.
This position will be charged to implement and manage marketing initiatives and B2B sales program that target various segments from SMBs to Enterprise-level accounts to increase lead pipeline and drive revenue.
Additionally, this position will research industry sectors, while translating sales objectives (both opportunity and relationship-based) into an ABM program with objectives, and customized collateral and compelling ABM programs (1:1, 1: few, 1: many) that successfully engage target accounts moving them effectively through buyer’s journey to drive pipeline and revenue.
Responsibilities:
- Partner with research team to identify research needs to fuel strategic insights. Work with marketing team to incorporate research findings into briefs.
- Partner with merchant team to influence annual and quarterly merchandising strategies to incorporate into marketing strategies.
- Partner with analytics team to develop analysis regarding customer trends and behavior to identify opportunities to be addressed through marketing strategy.
- Develop project, campaign, and quarterly briefs to feed media, creative, and customer marketing teams. Socialize drafts to ensure alignment with key internal stakeholders.
- Partner with routes to market to take overarching strategies and create marketing programs to capture opportunities.
- Align tactics and timing with lines of business.
Education and Experience:
Level of Formal Education - Bachelor's Degree required, Masters Preferred.
Area of Study - Business Management, Marketing.
Years of Experience - 6 to 8 years.
Type of Experience - Marketing, Advertising, Business Management.
Skills:
- Ability to translate insights and data into actionable strategies.
- Ability to lead teams cross functionally.
- Business and finance understanding.
- Ability to manage people and develop skill sets to increase team performance.
- Ability to understand KPIs across business and understand how marketing strategies support business goals.
At Office Depot, we offer our benefits around the 5 facets of Total Well-Being: Physical, Emotional, Work-Life, Financial, and Community. Here’s a look into what we offer:
Physical:
- Health Insurance
- Wellness Fairs
- Flu shots
- Fitness & Nutrition Programs
- Ergonomic Support
- Return-to-Work Programs
Emotional:
- Mental Health Benefits
- Support Programs
Work-Life:
- Location Events & Activities
- Onboarding Plan & 'Buddy'
- Recognition & Rewards Programs
- Flexible Work Schedules
- Paid Holidays (as applicable by business unit)
- Paid Time Off
Financial:
- Retirement Programs
- 401(k) Match
- FSA/HSA Pre-Tax Benefits
- HSA Match
- HRA Funding
- Discounts/Perks
- Life/Disability Plans
Community:
- Charitable Giving
- Volunteering & Mentorship
At Office Depot, we offer our benefits around the 5 facets of Total Well-Being: Physical, Emotional, Work-Life, Financial, and Community. Here’s a look into what we offer:
Emotional:
- Employee Assistance Programs
Community:
- Associate Resource Groups focused on Diversity and Inclusion
As the working world continues to evolve, so are we. Shifting from an office supplies retailer to a business services platform is not a simple task, nor is it one we take lightly. It requires the diverse talents and contributions from each and every associate – all driven by our 5C culture of Customer, Commitment, Change, Caring and Creativity. We’re working together to make a difference, challenge the status quo, and be the trusted experts that help our customers manage their businesses. We’ve got 40,000+ associates to date – and we’re always looking to add great talent to our team. The once-in-a-lifetime opportunity to help transform our company to fuel the businesses and communities around us is knocking. Start your #LifeAtDepot and discover how you can be a part of the transformation.
Career Progression
- 2014MERCHANDISING INTERN
- 2015CATEGORY ASSISTANT
- 2017SR. ASSOCIATE MERCHANT
- 2020DIVISIONAL MERCHANDISING DIRECTOR
Associate Spotlight
Carlos Quiros
Lead Functional Analyst, PMO
"I began my career as an intern in Property Accounting at Office Depot 12 years ago. Office Depot helped me leverage my academic background in Finance, leading me to tenures in General Accounting, Accounts Receivable, Financial Planning & Analysis. I was able to then pivot my career to the IT PMO, and more recently the EPMO. As a Lead Functional Analyst, I work to improve the financial visibility of projects to Project Managers and Leaders across the enterprise as well as to enable better decision making. I look forward to growing with Office Depot and contributing to a winning environment!"
#LifeAtDepot
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